Lee National Denim Day
October 3, Friday
Objectives and Impact
The main goal of this day was to raise awareness about the importance of early detection of breast cancer and to raise funds for research and patient support. Many brands, including Lee Jeans, actively supported this event, which quickly became popular among different segments of the population. Office workers, schools, and other community groups participated in this movement, helping to raise awareness about cancer issues and the importance of regular medical check-ups.
How Lee National Denim Day is celebrated
On this day, people wear jeans to express their support and make donations to the fight against breast cancer.
Each year, this event attracts more participants, creating a sense of unity and collective effort for an important social cause.